For as long as I can remember, I’ve been torn between two worlds—the creative and the analytical. As a lifelong artist, my happy place has always been sketching, painting, and bringing ideas to life. But I’m also a bit of a nerd—I love diving into research, analyzing data, and solving complex puzzles.

When I ventured into the tech space to pursue UX/UI design, I thought I’d found the perfect balance. But finding my footing in an industry that felt so fast-paced and overwhelming was a struggle. Like many entrepreneurs, I felt out of place—like I didn’t quite fit the mold. It wasn’t until I combined my creative instincts with my knack for research and years of customer service experience that I realized my unique perspective wasn’t a weakness; it was my superpower.

Today, I use that same mix of creativity, problem-solving, and a deep understanding of human connection to help business owners like you build non-cookie-cutter brands and websites that truly reflect who you are—and convert like crazy.